“Sex & the City” through a scientific eye


During my college years I researched women in media a lot and for the research purposes (and for fun of course) I explored women’s magazines and tv shows focusing on the messages they are mediating. Even if this is a very popular and a bit trivial topic, it doesn’t mean it can be approached without any scientific method. It is easy to get seduced by certain assumptions and it is easy to develop (and incorporate) your own opinion in your research process, which could be tricky (concerning the fact that it should be strictly objective). Anyway, this time I’d like to share a part of my research work on one of the most popular series of all time: “Sex and the City”. If you are interested in research about women in popular media in general, check out my book published under the title: “Femininity Image in Popular Media” (2015).

Now, let’s discuss the “Sex & the City” adding some theoretical background to it.

Many scholars researched this type of media content before and put it in a post-feminist era, where “women’s material needs have been met and politics of feminism is no longer necessary for women’s advancement” (Vavrusi, 1998), but women of post-feminist era (in media as well as in real life) are still struggling with social norms and labels trying to shape their own identity in tensions between the traditional and the new meanings of femininity (their roles, appearance, sexuality, behavior…). Who are these fictional female characters in media representing? What messages are they mediating?What are the “new social rules” they want to create and why?

Performances of female gender in popular culture present a sort of “information” for “real” women (and men) who consume that content and in a way also a “guide” for identity building and current trend-setting. There are many films and series of 20th century portraying stereotypically feminine woman as romantic, helpless and wanting to be “saved” by a “Prince Charming” (f.e. Julia Roberts in “Pretty Woman”, 1990), and those elements have not disappeared today, but are incorporated in the “new archetype of contemporary women” that is “less anchored in pursuing marriage as an ultimate goal, but more focused on carrier and relationships” (Tuncay Zayer L. and others, 2012). Gill (2007) talks about the shift from objectification to subjectification of female body and the focus on individualism, choice and empowerment considering women’s sexuality and body image in post-feminism. Scott (2010) defines the post-feminist subject as a woman who possesses active political agency and subjectivity, control of her body and is liberated, a woman who chooses between work and home, straight and gay, butch and femme style. “One of the ideal representations of the post-feminist subjects (smart, successful, single) is Ally McBeal” (Jackson, 2006).

Except the struggle between “feminism vs. femininity” (meaning-> strong independent vs. stereotyped and dependent woman), Southard (2008) mentions two more, equally important struggles of a post-feminist era: agency vs. victimization” and “individual vs. collective. The first one suggests that there is a complex treatment of empowered “women of action” and the “victimized women” who need a help from a man. The second one means that a woman has a sense of “fierce individualism” (autonomy, privacy), but also identifies herself as a “member of a collective force” (friendship, sisterhood, public).

Sex & the City (SATC)…

…is based on female friendship, (mostly) heterosexual relationships and professional success of four women living in Manhattan, NYC. The series approaches femininity differently from any other cultural products by that time, characters cross traditional gender role boundaries and set new forms of femininity (and masculinity). According to the description of T. Zayer and others (2012), the bold sophisticated and knowing voices of the protagonists mask their very ordinary, traditionally feminine desires”.  Characters’ conversations in coffeehouses and bars represent an important part of the show. They share their experiences, laugh together and discuss their problems. Their dialogue incorporates big issues and taboos of that time such as abortion, miscarriage, menopause, breast cancer, single parenthood, interracial relationships, homosexuality, masturbation, phone sex, golden showers, sex in public and many others with “humor and severity in equal doses” (Southard, 2008). In her analysis of SATC, Cramer (2007) mentions the “undesirability of the single status and the elusive goal of marriage”. It is true that these 30 and 40-something women sometimes feel a “state of panic” for not being married (especially Charlotte), because they are often confronted with not only social judgment and discrimination (others their age are “all” married), but experience loneliness and fear of “dying alone” (Miranda freaked out because of the thought of her cat eating her face after she dies alone in her apartment). On the other hand, they often joke about marriage and enjoy the singlehood (“If you’re single, the world is your smorgasbord”, Samantha). Male characters are “stereotyped, undeveloped and often labeled” (Cramer, 2007), so they are sometimes subjects of jokes (“Mr. Cocky”, the “We” guy, “Catholic guy”, “Mr. Pussy”). Only the ones in serious relationships with the ladies have real names (except “Mr. Big” whose name is revealed in the last episode). Carrie, Samantha, Miranda and Charlotte all put their friendship in front of every relationship and stay loyal to each other all the time (at least that’s the intended message). In Dykes’ words (2011), “family bonds are replaced by friendship bonds”, because characters’ biological family is not even mentioned in the show (except when Miranda’s mom dies). The question is: is their friendship really always their top priority (especially when it comes to “men hunt”)?

Brasfield (2007) criticizes the series for being too stereotypical about other races, classes, religions and sexual orientations and represents only “white, heterosexual, upper middle class women”. Miranda and Samantha dated afro americans who were stereotypically presented and both relationships ended quickly by ladies insulting them. Lesbians are showed as cold, rude and unfriendly in the episode where they visit Charlotte’s gallery and then reject Charlotte’s company because of her heterosexuality. Miranda declared herself as an open-minded for dating a bartender, but she felt uncomfortable in Steve’s “shitty apartment” as she calls it.  Miranda’s and Steve’s relationship ends when she admits to herself that she is ashamed of Steve and they didn’t get back together until Steve became a business owner. “On the surface, gender and sexual orientation are intersections within the story line…a deeper understanding of this presentation shows us that patriarchal thinking is internalized within these women” (Brasfield, 2007).

Humor is also a big part of the show. Characters make fun of themselves for “their devotion to their quest to find the perfect man” (Dykes, 2011). This irony about the conventional social norms is a new big thing as well as the open women’s conversation about sex and laughing about their experiences with men. “SATC” might be “attempting to figuratively deconstruct the status quo of gender (patriarchy) and its essentialist ethos” by playing with reversing the idea of gender and conventional characterization of the female role, as well as, ”depictions of ‘new’ empowered woman” (Lorie, 2011).

Lorie (2011) talks about fashion in the show and the symbolism behind it: the characters build their own style (identity), but also confirm their status and income. An example is the scene where Samantha sees a Birkin bag and says: “When I’m seen tooling around town with that bag, I’ll know I’ve made it!”. Samantha celebrates the power of “female unity and empowerment” and  “having it all” (Lorie, 2011) when she opens a window on a girls’ party in her apartment and screams: New York, we have it all: great friends, good jobs and plenty of sex!”

Characters have dated various types of men, broke the heterosexual boundaries, got engaged and married, broke engagements and marriages, had sex “like men”, were obsessed by men, enjoyed their singlehood and felt miserable and alone. All that represents a mixed and unstable process of hetero-socialization and dating practice of the “new” women. In Samantha’s words: “This is the first time in history the women of NY have had as much money and power as men, and the equal opportunity to treat men as sex objects”.  The assumption about sex in the series is that sex and sexual pleasure are fundamentally positive, fun, good and moral thing.

“Moral reasoning” in “SATC” is mostly created by Carrie’s thoughts, questions and interactions with her friends and at the end of each episode, she “comes to some truth or value about relationships, sex, herself and her friendships” (Cramer, 2007). The biggest value in the series is finding your own female authenticity, meaning: finding your “real self” and your “real love” (Zayer and others, 2012). As much as characters loved sex and freedom of choices, they often felt hurt and got emotional because of that “deliberation”. In the first episode, Carrie decides to have sex “like a man” as a part of the research for her column. When she though she made it, she got stuck by emotions and was hurt in the end. The opposite representations of “agency vs. victimization” are Samantha and Charlotte. Samantha “embodies the politics of second-wave sexual liberation” and Charlotte offers a more “conservative perspective on women’s roles”. Both women are often left unsatisfied and punished by post-feminist politics (Southard, 2008). Miranda wanted “no rescue” after her eye surgery from her boyfriend Steve but in the end, embraces Steve for his help. All of them are in a space between the empowered and the victimized post-feminist, just in different ways and situations.


…a newspaper columnist, holds the group together and presents the narrator of the program, so she is interpreting her and others girls’ stories and she creates the most intimate relationship with the audience (sometimes even talks directly into camera) while she writes and researches for her column. She is “both inside and outside of the plot, subverting the traditional Hollywood formula of what constitutes integrity in voiceover” (Dykes, 2011). Carrie is searching for the man in her life” while at the same time, she struggles to maintain her independence, and this is where the show’s central emotional story line happens. The tension between femininity (search for the man) and feminism (independence) is evident in many aspects of her character. She is a fashion addict and spends a great amount of money on shopping (she couldn’t pay her rent once because she spent all of her money on shoes), she likes to change outfits and wear high heels and she talks a lot and gets emotional. On the other hand, she depends only on herself, earns her money and doesn’t have to ask anybody to approve her decisions about her ridiculous expenses, neither her dating of various types of men (as “trying on different outfits to find the one that suits her best”, Zayer and others, 2012) and she doesn’t need to apologize to anyone for her regular sex life (feminist empowerment and independence). When it comes to “Mr. Big”, Carrie’s biggest love, her femininity comes out in a very strong and often very traditional way (even desperate). She is willing to do whatever to make him say “Carrie, you’re the one”. She pretends to be perfect in front of him, she suffers, feels pain and cries when their relationship doesn’t work and feels like the happiest person in the world when it does. In short, her life (and happiness) revolves around men, mostly around “Mr. Big”. No matter what happens, she will always stay loyal to herself (and her friends) and rationalize every situation as a learning experience (Maybe some women aren’t meant to be tamed. Maybe they need to run free until they find someone just as wild to run with” (Carrie)).

She finds the biggest support and love in her friends and knows that, whenever her heart gets broken by a man, they are the ones that will always be there for her (It’s hard to find people who will love you no matter what. I was lucky enough to find three of them” (Carrie)). Carrie is the voice that speaks directly to women and for women, she questions things you are not supposed to question, she shares her private (sometimes embarrassing) experiences (with readers of her column and  with the “real” audience of the show). With her talking out laud, the show “breaks the silence, so that women can begin to tell their stories and speak about sex differently” (K. Akass, J. Mccabe). She “establishes intimacy and honesty” between the viewer and herself and interprets male-female conversations by “filling ‘the gaps’ between what is spoken and what is meant between men and women” (Dykes, 2011). When the four women are chatting, there’s no need for “filling the gaps” because it’s all “on the table”, revealed and honest.


…a corporate lawyer and a relationship cynic, presents a woman who puts her career first and finds it hard to commit in a relationship. She has a skeptical and ironical view on marriage and makes jokes about it, but in the end, she finds herself with a child and in love with Steve. Southard (2008) argues that “Miranda clearly gives voice to the conflict between feminism and femininity- she embodies second-wave equality politics as she finds in her high-powered career all the evidence necessary to release her from expectations of feminine behavior”. Sohn (2004) explains the character of Miranda: “With her quick wit, pragmatism, and deeply held opinions, Miranda Hobbes represents the realist in all of us”. Further on, Sohn (2004) points out that Miranda was “the most brittle of the women until she met Steve”. Steve was sweet and caring and patiently tolerated her pessimism and excessively commitment to carrier. They broke up twice in the show, but after all, ended up together. Miranda faced her biggest fear of “feminine world” when she got pregnant. She considered abortion, but didn’t do it. “During her pregnancy, Miranda was such a non-traditional expectant mother that she made us wonder if she’d made the right decision” (Sohn, 2004). She was always busy and very confident in her professional life, but at home, she often felt insecure, lonely and lost. That’s why she hired a maid and a nanny. There was a conflict between Miranda and her maid, a traditional Ukraine woman Magda. This is one of the examples:

Magda: “You should make pies. It’s good for a woman to make pies

Miranda: If I want a pie, I can buy it

As time was passing, she became more confident in her motherhood, but from time to time she felt uncomfortable about her body and lack of femininity. In one episode, she attended a belly dance class to release an “inner goddess” in herself, but she couldn’t feel comfortable and ran away from the class. She also felt like men are threatened by her success, so once she lied about her job on a date and introduced herself as a stewardess because it sounds more “helpless” and “dumb” and that’s what men search for according to her. It’s like when single men have a lot of money, it works to their advantage. But when a single woman has money, it’s like a problem, you have to deal with it. It’s ridiculous. I want to enjoy my success, not apologize for it” (Miranda).


…a PR executive and a sexual libertine, is a confident and powerful female who knows what she wants and goes for it. She’s the oldest of the women, but preserves her youth by wearing provocative outfits, exercising, dieting and visiting spa centers. She is successful and independent, very bold in her shocking statements (“My weekends are for meeting new guys so I don’t have to keep fucking the old ones”, Samantha) and very opened about her rich sex life. There is no sexual act she will not try, no kink she won’t indulge. She’s self-made, self-protective and, for a long time, saw monogamy as a disease she didn’t want to catch” (Sohn, 2004). Nevertheless, she was caught in emotions several times and even considered short monogamous relationships (even with a woman), but it didn’t work out until she met Smith Jerrod, a handsome young actor who became a star thanks to her. When she found out that she has a breast cancer, Smith was there for her as much as her girlfriends were. One of the rare moments she felt miserable and vulnerable is when she woke up one morning with the flu and broken shades and there was nobody to help her. But Samantha was mostly very confident about her lifestyle and often brought up intimate details and taboo issues in conversations with her friends. Samantha is not attracted to the idea of marriage at all and domesticity is a foreign term in her language. Marriage doesn’t guarantee a happy ending. Just an ending” (Samantha).


…an art gallery owner and a romantic optimist represents the most traditional female example of all the characters. She dreams about a fairytale, a perfect wedding and a perfect husband. She disagreed with Miranda about buying an apartment: Everyone needs a man. That’s why I rent. If you own and he still rents, then the power structure is all off. It’s emasculating. Men don’t want a woman who is too self-sufficient” (Charlotte). Of all the women, she suffered the most because of her singlehood, so she ran into a marriage that didn’t work in the end in the way she had imagined. She always “stayed resilient, left when she wasn’t satisfied, and never lost sight of her dreams” (Sohn, 2004), even though she grew a bit more over the time and became little more open-minded. Her story ended happily, but in the different way she had imagined. Her Prince Charming, Harry, didn’t look as the perfect man in her head, but it turned out he was exactly what she wants. She converted to Judaism to become his wife, had a “disaster wedding” and adopted a child after miscarriage. In spite of all “imperfections”, she found her real happiness.

We could see development in representations of female identity over time, but also the same stubborn post-feminist struggle of self-definition that characters are facing. The post-feminist freedom is obviously not only a challenge for the patriarchal system, but for women, too. They have the freedom to make their own choices and create their lives by their own rules, but still experience insecurities and dependence in many ways. “Heroines of typical post-feminist television have too many choices, too much freedom, too much desire and this has led to never-ending searching and to depression and dysfunction.” (Ya-chein Huang, 2007).

I’ll finish this article with one of the lines from the series:

What if Prince charming had never showed-up? Would Snow White have slept in that glass coffin forever? Or would she have eventually woken up, split out the apple, gotten a job, a health-care package, and a baby from her local neighborhood sperm bank? I couldn’t help but wonder: inside every confident driven single woman, is there a delicate, fragile princess just waiting to be saved?” (Carrie)





Sugar, Peel & Cream

I recently discovered the magic of the ancient Egyptian sugaring (depilation with sugar) and since I am going to the treatments for six months now, I can say with certainty I have never been more satisfied with any cosmetic treatment before. Even my beautician says she is delighted with my skin (and I can agree). I’ve always had a soft skin, but sugar made it perfect. I don’t struggle with any irritation or redness after the treatment and, the best part of it- I don’t have to think about my hair for a month. It is worth the pain :-).


Skin softness probably comes from genetics, but also a lot of credit goes to body care, like peeling and body cream application. Body peeling should be applied 2-3 times a week to feel the difference. The skin after it is just so amazing that you become addicted to it. I often make my own body peeling with some sugar or sea salt and I add olive oil or even better- coconut oil. It is important to know your skin type and properly treat it. You can be your own dermatologist sometimes and easily detect your skin’s reactions. If any irritation or redness appears, it is advised to stop using the product immediately. In general, the face skin is much more sensitive than body skin and it has to be treated very carefully when it comes to peeling and creams, don’t play with it. Body skin is more tolerant and therefore more opened for experiments. If you are not into making your own body peeling, you should try products from Body Shop, Rituals and Lush. You won’t be disappointed :-).

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I tried almost every possible body lotion, cream, butter and oil on the market and I cannot say there is one perfect product out there. This is, after all, a very subjective thing, and honestly, the higher price doesn’t always mean a higher quality, often it is just a brand name that upgrades the price, just like with everything else. It is important that the product gives your skin the hydration it needs and that it stays nurtured and soft at least 4 hours after the application. I don’t like products that give me sticky or oily feeling and that’s why I avoid butters and oils on daily basis, especially in the summer. Natural coconut oil is good to use once a week as a “special spa moment” for your skin and it is advisable to apply before bedtime to avoid possible marks on cloths. I cannot imagine having a shower without body lotion afterwards. There are a lot of light summer versions that feel so refreshing, especially products with aloe vera and lemon juice, a must-have ingredients for cooling the summer heat.

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Put some music on and enjoy the summer feeling. Never skip the morning shower and don’t forget to drink a lot of water when you wake up (add some cucumbers and mint for a better taste). Sing under the shower, let the water runs all over your body! Don’t be afraid of a bit colder water, be brave and try it (gradually). It is very good for blood circulation and has an anti-cellulite effect. Avoid hot shower and long hot baths because it makes your skin flabby over time. Colder shower will wake you (and your skin) up and you will immediately feel blood running through your veins. It is so good to feel alive and healthy and the morning shower is a great way to remind yourself of that every day. Apply a shower cream with kindness, take a moment to enjoy the freshness. Shower is a great place for creating your little spa centre. You can put some hair mask and let it work while you’re cleansing your face or you can put some face mask until you peel off your heels. Finish your spa treatment with a body lotion and enjoy every bit of your skin. Give your tights a little massage, feel how they’re becoming brighter and firmer every time. Feel the scents of all the magical ingredients, drown in the beauty of your own skin, follow the rhythm of your curves. Your body is so special and unique, nobody else owns such a body. Learn to appreciate it and love it every day. Reward yourself with a little dance in front of the mirror before you put your cloths on and step into a new day with a big smile on your face :-).


Perfect plans, imperfect reality

Why is it so hard to get up early in the morning or hit the gym after work? Why it seems so boring to eat healthy every day? Why cannot we just be happy with our daily routine? Why is it so hard to follow a plan? Why do we constantly give up?

“It will never be perfect!”

I’ve always struggled with keeping my nutrition healthy as well as maintaining my workouts. Although I was never overweight nor did I have any health problems, I’ve often felt like I am not living my full potentials because I am not in my best shape and I am not eating right, sleeping right, working out regularly…It has made me feel exhausted, even depressed. Better lifestyle not only improves my physical condition, but also my mental state, I am more focused on what I do, I have more energy and I accomplish more during the day. I proved that to myself million times. But, I still like to sleep longer, eat sweets, delay things “for Monday”. I know that my daily routine will never be “perfect” and it is okay that way. I’m not punishing myself for that and the repeating “failures” are not hunting me any more. I just balance between responsibilities and pleasure the way I can (crossing both boundaries occasionally).

I tend to ignore my alarm clock (especially on weekends) because I stay up late at night. My thoughts go wild when the rest of the world sleeps and I seem to have so much energy at that time that I could go jogging, but what would you say to an idiot who runs around the block in the middle of the night? Then, I just do Yoga instead. When I can’t fall asleep, I often think about my choices, my life, my friends, my relationships, my diet, my job, my plans…and I get hundred ideas about what I could do differently (better) tomorrow and how could I improve things. During the night, the magic happens in my thoughts: I come up with a new fitness program, I develop business plans, I practice speeches, I discuss my relationship problems, I fight with my ex-boss, I even think about the world’s issues like pollution and terrorism. This crazy brainstorming with myself looks very promising and all of my plans seem very achievable. I get so excited about them that I can’t wait for tomorrow.

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“My great plans somehow look different in the light of a day”

For example, I often imagine I would start my “perfect daily routine” with a cup of tea followed by a group of  morning stretching exercises and a mini spa treatment for my skin. But usually when the sun comes up, my great plans somehow fall apart, somehow look different in the light of a day. I often feel like I’m hundred years old when I wake up and I suddenly lose all of the enthusiasm from the night before.  All of my ideas seem nothing more but a nice dream. And also, reality often has other plans for me. My great ideas are then somehow “put on a hold”.  There is another phone call that messes up my schedule or I oversleep or I get a new assignment that I didn’t count on the night before. And let’s be honest-I am sometimes just lazy and I don’t do what I have planned because I am not in the mood for it. I am not saying I’ve never had a “perfect” morning routine or a fulfilled day. I just cannot manage to accomplish all I have planned every singe day. I am learning to be fine with that (finally). I was always pushing myself to perfection I could never achieve, and now, I am just done with regrets. I am using my night-time to finish things I didn’t during the day, I moderate, I compromise, I eat vegetables as well as my ice-cream, I workout when I can, I walk to clear my mind, I sleep longer if I get a chance. Life is too short to feel guilty all the time.


“All the answers you need are inside of you”

I’ve always felt the lack of self-confidence in my life. The reasons behind that feeling of “not being good enough” are always deeper than we think and I know I still have a lot of work to do, but important is that I figured out that something was constantly blocking my way to achieving my goals and I am sick and tired of accusing myself for it. I am tired of the feeling of constant failure and I am quitting the endless chase of “perfection”. I am starting to live in the moment the way I feel is the best. I am breathing in the happiness of a new day and I am being thankful for the things I have, not constantly thinking about the things I haven’t. I am making plans along the way, without any expectations. I am doing things that make me happy and I don’t take any failure tragically. I am not trying to fulfill nobody’s concept of a “perfect day” but my own. I am finding pieces of my happiness in my little daily rituals. There is nothing more beautiful than a morning shower after a workout, or a healthy breakfast in the early sunshine. But I enjoy my bubble baths with a glass of wine as well, and I still watch romantic movies with my ice-cream, without feeling guilty. This is all part of me and I am not giving anything up if it really makes me feel happy. I enjoy those little moments by thankfully and consciously living in them. If my plans turn in an another direction than I imagined, it is fine. I am looking for my own perfection in my own way and in my own time.

Everybody knows the difference between good and bad choices. Everybody knows what makes them feel good and what makes them feel bad. Never before in the history of the mankind has there ever been more information about healthy lifestyle and effective time-management than there is today. I don’t know if this is good or bad because there are more and more unhappy people every day, but one thing I know for sure- we cannot make excuses for “not knowing” any more. We have all the information and all the tools we need. The only thing we don’t have is our own piece inside. We don’t listen to ourselves enough. A successful daily routine is a very subjective concept, there is no universal goals to be achieved. There are some tips for (almost) all people, which are already explained in millions of self-help manuals, books, courses and magazines. There are many motivational apps and websites that can help, too. But there is only one universal truth that applies to everyone: The best expert you can get for yourself and your life is YOU. Only you really know yourself and your problems and weaknesses, so only you know how to deal with them, how to heal them and how to change them.


“You have the power to change your life”

You don’t need to be a fitness trainer to come up with your morning fitness routine, you know which exercises are good for the abs and which for the legs (just google it if you don’t). And you don’t need to be a life-couch or a shrink to know how to cope with stress or depression, just take a walk and think about the blessings in your life. Think positively, read a little, engage with yourself more and listen what your body is telling you. Learn from other people and their experiences, get out of your comfort zone, travel. Only you have the power to change your life. All the answers you need are inside of you.